Being paid only $1 is not sufficient incentive for lying and so those who were paid $1 experienced dissonance. They could only overcome that dissonance by coming to believe that the tasks really were interesting and enjoyable. Being paid $20 provides a reason for turning pegs, and there is, therefore, no dissonance. Festinger and Carlsmith (1959) investigated cognitive dissonance and addiction if making people perform a dull task would create cognitive dissonance through forced compliance behavior. In an intriguing experiment, Festinger and Carlsmith (1959) asked participants to perform a series of dull tasks (such as turning pegs in a peg board for an hour). As you can imagine, participant’s attitudes toward this task were highly negative.

  • However, if a person finds that they have difficulty stopping a behavior or thinking pattern that is causing them distress, they can seek support from a qualified healthcare professional, such as a primary care doctor or therapist.
  • Cognitive dissonance can even influence how people feel about and view themselves, leading to negative feelings of self-esteem and self-worth.
  • Because these participants did not make a decision, they did not have any dissonance to reduce.

The full text can be requested from the authors free of charge via the ResearchGate website. Festinger and Carlsmith (1959) conducted one of the first studies examining cognitive dissonance. We may perceive dissonance when we engage in a new behavior (e.g., when we decline an invitation to an event we usually attend in order to protect our leisure time).

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After about a half century of the development of the theory, several authors have published condensed works and state-of-the-art pieces concerning the topic, but they often suggest a partially deviant point of view. Aronson 1992 and Brehm 2007, written by two of Festinger’s historical students, offer historical anecdotic information as well as keystones to understand the phenomenon of cognitive dissonance. In the same vein, Cooper 2019 proposes the author’s personal view of this story, focusing on his own theoretical achievements. Gawronski and Strack 2012 offers an overview of the cognitive consistency field. More aimed at advanced researchers in cognitive dissonance, Harmon-Jones 2019 (the second edition of Harmon-Jones and Mills 1999) is an edited volume that synthesizes modern perspectives on dissonance. The theory of cognitive dissonance proposes that people are averse to inconsistencies within their own minds.

cognitive dissonance theory

As we wrote above, instruments that focus on general feelings or emotions may in fact capture other emotions. As most cognitive dissonance paradigms are likely to induce other emotions, it may be more pertinent to distinctively assess the nature of the psychological discomfort involved in the CDS. In this https://ecosoberhouse.com/ regard, the Dissonance Thermometer (Devine et al., 1999; Elliot & Devine, 1994) is the most common means to assess CDS. In its original form, it is a 18 item self-report affective scale that computes a specific CDS index on the basis of how much people report feeling uncomfortable, uneasy and bothered.

Cognitive Dissonance: Theory, Examples & How to Reduce It

In both conditions, we used commitment variables to maximize the magnitude of cognitive dissonance in the Counter-attitudinal condition (i.e., aversive consequence, freedom, publicity; see Harmon-Jones & Mills, 1999; Kiesler, 1971). The publicity and the consequences of the act were high, as participants were instructed to sign the consent form with their name and were told that their arguments would be presented to the committee. Free-choice was emphasized by telling participants that they were free to participate or not in the study and that they could quit the study at any time, without any loss of benefits or other negative consequences. In summary, Cognitive Dissonance theory has contributed to the concept of consistency in several ways.

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